Training N.2 : Communication strategy

Communication strategy is essential to a company's success, whether in B2B or B2C. To make your communication effective, it is essential to understand stakeholder expectations and select the right channels and tools. This training guides you in developing a comprehensive communication plan, from defining objectives to evaluating results.

Objectives:

1. Develop a communication plan aligned with company goals.

2. Write a precise communication brief.

3. Establish a detailed action plan.

4. Justify strategic choices.

Programme:

1. Introduction: the importance of communication.

2. Define communication objectives.

3. Identify targets and key messages.

4. Choose communication channels.

5. Optimize the communication plan.

Level:	Beginner to Intermediate
Prerequisites:	None
Duration:	1 day (7 hours)
Price:	€980 excluding VAT
Discount:	15% off for WAC & Co Club members
Option:	In-house team training available

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